Podcast: Marketing

Episode 10: Trying to Get Something for Nothing

In Episode 10: Trying to Get Something for Nothing, Geof and Todd discuss how the health & wellness industry is all too eager to sell you tips, tricks, and hacks to not only help you maximize the health of your diet and your workout efficiency but to get more than you proverbially paid for (put in…

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Episode 09: Expecting Too Much Too Soon

In Episode 09: Expecting Too Much Too Soon, Geof and Todd discuss how changing your body, whether that means losing weight, building muscle or eating healthier takes a long time and more effort than you probably expect it to take.  Marketers will sell you solutions that claim to get you to where you want to go…

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Episode 06: The Quantification Debacle

In Episode 06: The Quantification Debacle, Geof and Todd discuss why they think that when it comes to your health & wellness (with the advent of technology) that we are stuck quantifying an endless number of metrics (i.e. steps, body fat percentage, metabolic rate, macronutrient intake, sleep, heart rate) that may or may not help…

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Episode 03: What is Your Biggest Fitness Failure?

In Episode 03: What is Your Biggest Fitness Failure?, Todd and Geof talk about some of the biggest mistakes they’ve made in their own fitness journeys including some of the fads they’ve fallen for, how knowing what to do is different from actually doing it, and the lessons that we’ve learned along the way. Even…

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